As a Styles editor, I try to keep up with the latest sneaker drops, but it feels as if I am always playing catch-up.
Sure, trends change in clothing from season to season, but the pace and variety of the sneaker economy is out of the ordinary. And “keeping them fresh” is a large part of keeping up. There seems to be a never-ending barrage of new shoes coming out, and it’s nearly impossible to walk through downtown Manhattan without passing groups of boys lining up to get them.
Yeezy Waverunners! Nike Air Max 97s! OFF-WHITE x Air Jordan 1s! With each drop more pressing than the last, sneaker culture might have hit a peak in 2017.
Sneaker Con, a gathering of shoe fanatics founded by Yu Ming Wu, has been taking place for nine years. This year, the organizers moved it to an expanded space at the Jacob K. Javits Convention Center and expected nearly 20,000 people, a huge increase from the 600 people who attended it the first year. My experience with covering events like this is that, although we can add analysis, reporting and insight into the event, most of the “kids” will follow it on Instagram and YouTube, so by Monday morning, it’s old news. I wanted to find a new way to cover it that helped non sneaker heads, like myself, get a grasp on the culture. So I thought of the idea to solicit the experts for their various sneaker tips. I pitched it to my editor, Choire Sicha, on Slack.